Apparently a chap called Einstein said " the only source of knowledge is experience".
That's lucky , because that's how we work too.
If you want to sing , let's get to work on your 1st track.
Thank fully you wont be faced with someone sat there judging you . We prefer a different approach :-
For example , if people are telling you that you need to work on your pitch control - let's show you exactly how accurate your singing is - visually - on our computers - so you can see for yourself.
Just sing a few lines , we record it. We show you on a screen where the actual note was you were aiming for , and we show you what you actually sang - on a type of chart thingey (lol) . Imagine how useful that can be for monitoring your own vocal control!
And guess what , you don't actually need to be perfect! (There is much more tolerance between one note and the next than many people realise - but we'd probably need to show you on a computer to really explain that one properly ) .
Your vocal range
We strongly suggest that on your 1st visit to our studios , you would undertake an assessment of your vocal range. This is NOT an assessment of how your voice sounds , just your range - so you can start from day one working in your vocal comfort zone.
Don't worry. You only need to sing Ahhh or something like that .
Many years ago I was fortunate to sing with the Hallé Orchestra as part of a huge choir. (Yes , I like all sorts of music) . I sang in the bass section , because that suited my natural vocal range. Anyone will not sound at their best unless they are singing in their vocal comfort zone. So step 1 is to find out where that is as part of a vocal assessment . A lucky few singers are blessed with a multi octave range , but most people tend to have a range not much over one octave. Singing out of your range can be "painful" to all concerned.
What you want
We listen. You talk. Together we plan your development. Options available will include
We can produce music in many different genres , so your options should be pretty varied. But we will be adding more information on this as we approach our opening date.
Recording your voice.
We have a separate room with a vocal booth in it. It has air conditioning , is amazingly insulated and designed and constructed specifically for the vocal recording of (ideally ) one vocalist . There is also the option of recording with a microphone with shield. But this is more intended for practice and is in the control room - but useful as you can record and talk to the producer while you are working through a song etc.
The reason for the vocal booth is to create the clearest dry recording of your voice as possible. You are not competing with any other sound and the intention is that the final recordings of your voice should be so clean that when it comes to mixing , any reverb etc that is added is there because it adds something to the recording , and not because it's there by accident.
Many people are surprised how different their voice can sound when recorded this way. If you have ever noticed how many stars you can see when you are deep in the countryside , with no light pollution to obscure your view - it's a bit similar to that . With no audio pollution , there is just your "real" voice , without any interference from other sounds that may sometimes not even be noticed - but they are there.
Levelling the playing field.
I love the natural sound of acoustic instruments and natural vocals. But to be on a level playing field with the big labels and even most of the small ones , enhancement of your sound though production is probably a must - especially if you are aiming for a global stage.
We live and breathe this kind of thing and can show you how it works and why it can help.
It's too big a subject for this page , and if you've heard of something that a professional singer has used to make their track stand out - there's a very good chance we have it . But here's just one example of what we mean and why it is so important :-
The Loudness War
Long story short - producers have been pushing up the volume of recorded tracks for years . With so many producers pushing the limits to make their tracks stand out by being louder , the phrase "the loudness war" has even become commonplace amongst many in the industry .
It's long since gone beyond just increasing the "actual" volume level control. If only lol . I tend to set my master volume at around 0db and forget it. Because it has little control over the actual volume of a track these days . It's gone way beyond that , and into the realms of designing the sound to maximize loudness perception in the listener - by understanding how the human ear and brain perceive loudness and adjusting the mix to sound as loud as possible. A track can often be made twice as loud without touching the "volume" control.
There are good points and some massive drawbacks to this. That's why we'd prefer to explain and discuss it with you rather than just adding it without your consent. Some governments are even introducing regulation and controls to bring it under control. But hopefully you get the idea.
Recording , mixing and mastering tracks is no longer a case of just adjusting levels any more.
Part of our mission at Positive Impulse is to help you become familiar with these techniques and either benefit from them , or develop your own uses for them - or not use them if that is your choice.